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November 15, 2005
By: TOM BRANNA
Editor
Avon Products won the coveted 2004 Ex Award for Best Mobile Marketing Tour for the company’s “Let’s Talk Beauty” marketing initiative. Launched in 2002, the tour involved seven makeover stations, a sample bar, advisors’ advice and free samples for women as it traveled across the U.S. More than 240 companies vied for the award....
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